Top 10 Best Business Books for Entrepreneurs & Amazon FBA Sellers

Good food.
Exercise.
Rest.

These things create excellent hardware for a business person.

And books (among other things like articles, mentors, networking, forums, videos, and good old experience) create excellent software.

Think about it: books have an astonishingly high ROI. One realization can upgrade the way that you operate forever.

But I’m going to do you one better.

I’m going to give you not 1, but 10 new realizations to upgrade your personal software. Here my top 10 best business books that I personally found really helpful, and the big idea from each one.

Get ready to take some notes. This is going to be epic.

  1. Think & Grow Rich by Napoleon Hill (1937)
    Imagine having access to every millionaire and billionaire alive, and being able to sit down with them for in-depth 1-on-1 chats. That’s exactly what Napoleon Hill had, and it produced one of the most succinct instruction manuals on how to think in order to make money. Namely, if I were to summarize it, it’s to figure out what you want in life, map it to a specific goal with a time period (e.g. I’ll have $2,000,000 in 5 years), work yourself into a burning desire for that result, have faith in its eventual completion, and not stop until it’s done.
  2. How to Win Friends and Influence People by Dale Carnegie (1936)
    A year before Hill’s guide on how to take hold of your own mind, Carnegie published this classic on how to take hold of the minds of others. It’s got timeless tips like letting others do the majority of the talking: you learn more, and it makes you more likable. When convincing people of things, instead of talking about your desires, focus on how the idea will benefit the other person. You don’t catch fish with strawberries and cream, which is what you’d want. For some reason, fish want worms. To catch a fish, you need to think about what fish want. Get it?
  3. The Millionaire Fastlane by MJ Demarco (2011)
    If you’re looking for something more contemporary, this is it. It’s a gritty, personal account of MJ’s journey from $0 to millions. It’s autobiographical, with business advice throughout. One of the best lessons? The amount of money you make depends on 2 factors: scale (the number of people you help) and magnitude (how deeply you help each one). Selling 1000 tea infusers for $5 each on Amazon is some scale (we helped many people), but not magnitude (no one’s life is forever changed by a tea infuser). I shouldn’t say no one. Just very few. We made $5000. Magnitude is selling 17 air conditioner units to 17 people at $300 each, which produces about $5000 as well. And invariably, the strongest businesses have both scale and magnitude: helping lots of people in a deep and meaningful way. Are you scale or magnitude right now? How can you improve both areas?
  4. The Four Hour Work Week by Tim Ferriss (2007)
    As Tim says: “what would this look like if it were easy?” This book introduced me to the Pareto Principle, which asks: “what are the 20% of activities that are creating 80% of my desired results?” Got it? Focus on those things to maximize results and minimize busy work. Busy work is actually a form of laziness, as it shows a lack of clear priorities. Developing your strengths often provides a multiplier effect, whereas trying to fix weaknesses typically leads to incremental improvement. Public Service Announcement: Tim notes that you need to work extremely hard before you ever reach a 4-hour work week, if that’s your goal. This work consists of figuring out the industry you’re in and relentlessly trying things until you find what works. If you like Tim’s work, he also has an excellent podcast. I’d recommend Episode 124 with Jamie Foxx (for some new insights on being human in general) and Episode 125 with Derek Sivers (for those working on their own business, which I know is most of you).
  5. The Slight Edge by Jeff Olson (2006)
    This book taught me patience. Basically, the idea of the “Slight Edge” is that doing the right activities day after day for a long time will have a compound effect that’s only really visible down the line. Success is rarely immediate, and neither is failure. Both are a result of the little things that you do everyday that progress you towards your worthy ideal (the goal that you might have if you take my advice and read Think & Grow Rich).
  6. The One Thing by Gary Keller (2013)
    This book taught me how to be more productive. I’m sure you’ve seen it on Instagram somewhere: you have the same number of hours in a day as Beyonce. Or Abraham Lincoln. Or Fonzie. It’s about what you do with that time. To maximize your time, Gary Keller suggests bringing up this simple question throughout your day: “What is the One Thing that, by doing it, will make everything else easier or unnecessary?” It’s a great question. I encourage you to ask it often.
  7. Your Money or Your Life by Vicki Robin (1992)
    Most of the books on this list are about how to get money. This one shows you what to do with it once you’ve got it. After all, isn’t it true that it doesn’t matter how much money you make if you spend it all? This one’s a sobering read that will help you consciously regulate your spending, and live well within your means.
  8. The Alchemist by Paolo Coehlo (1988)
    This isn’t a “business” book in the same way the others are. It’s not tactical instruction. It’s a short story (around 160 pages) of a Spanish shepherd named Santiago, and his quest to realize his own “personal legend.” Like The Little Price, it’s an adult allegory that reads like a children’s book.
  9. Awaken the Giant Within by Tony Robbins (1991)
    Have you ever received this advice to “think positive”? Right. So Tony Robbins took the time to actually show the world how to do that, and the results are extraordinary. Page after page of practical mental upgrades like “The three decisions that control your destiny are:
    1. Your decisions about what to focus on.
    2. Your decisions about what those things mean to you.
    3. Your decisions about what to do about these things.”
  10. Influence: The Psychology of Persuasion by Robert Cialdini (1984)
    Carnegie shows us that persuasion is about entering the mind of the other, and Cialdini gives us some specific tactics that work in this framework. Two of my favorites are…
    1.Reciprocity: waitresses who simply serve get regular tips. Waitresses who leave mints get higher tips. What’s something small that you can give in exchange for something of greater value?
    2. Social proof: get reviews for your Amazon listing, provide testimonials on your website, add achievement badges… trust leads to sales.

If you’ve come this far, congratulations because I’m about to give you an example that ties this all together.

Let’s start from the beginning. If you’re further along in your career, don’t worry. We’ll get there.

In the beginning, you have this vague idea that you want to be successful.

Cool.

From The Alchemist, you know that everyone has a “personal legend” to fulfill. It’s the culmination of your being and special abilities. You figure out that for you, it’s all about family. Or fishing all day. Or reforming the educational system (it might just be broken, but that’s a topic for another time). Or making millions and going nomadic. Or having 3 beautiful kids. Your dream, whatever it is.

Point is, you’ve become aware of your goal.

You get practical and calculate that to make your dream real, you need $250,000. So, you set a definite cash target with a timeline as in Think & Grow Rich: you’ll have $250,000 in 2 years. You cultivate a strong desire and belief.

You decide that a good place to start is by selling products on the largest marketplace in the Western world, Amazon.

From The Slight Edge, you know that big goals are accomplished by the right behaviors repeated daily; by showing up. You calculate that $250,000 in 2 years is $125,000/year. $10,416/month. $347/day. Let’s round up to $350/day. Profit, that is.

We start selling tea infusers on Amazon through Seller Central, but then we realize that we can’t get to $350/day on tea infusers alone. From The Millionaire Fastlane, we know we either need more scale (more people) or magnitude (a deeper impact). We pick scale. So, perhaps our One Thing for the moment is to source a second product. You keep running your business by focusing on the 20% of activities that account for 80% of your profits via the Four Hour Work Week. You’re not afraid to experiment with automation software and virtual assistants, because you now know that time is the asset.

You grow your business with tactics learned from experience, and with Cialdini’s tactics from Psychology of Persuasion to increase your conversion rate: give small bonuses in exchange for more business, and get reviews for your Amazon products to build social proof.

There will be challenges. There will be competition. Your employees won’t follow orders. Customers will be rude. Product will arrive damaged. There are regulatory challenges. Business has a million road-bumps that you couldn’t have foreseen. But it almost doesn’t matter, because you cultivate a positive mental framework from Awaken the Giant Within, realizing that difficulties are bad in proportion to the meaning that you assign to them. And, you realize that you catch more flies with honey rather than vinegar, Carnegie-style.

And as you show up day after day, getting closer to your goal, you track your spending month-to-month so that you can spend it on the things you find truly meaningful in this world.

And with relentless work, you’ll get there. It’s only a matter of time. Go get it.

Share this with anyone who needs it.

It’s been great hanging out today. I’ll see you in the next one!

► Succeed: https://honestfew.com/make-more-money-on-amazon/

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如何优化亚马逊上市更多的销售(亚马逊SEO)

如何优化亚马逊上市更多的销售(亚马逊SEO)

如何优化亚马逊上市更多的销售(亚马逊SEO)

UPDATE(2016年3月18日):由于大众需求“如何优化你的亚马逊上市”,我们已经推出了官方的优化服务。你想你的房源在30万$ /月卖家的级别优化?让您的房源由HonestFew仅售$ 299优化有限的时间:https://honestfew.com/product/amazon-listing-optimization-package/


今天,我们将有一番情趣。

你和我 - 我们要创建一个优化的热销机:一个强大的,有效的资产,使经常性收入。

所以,现在投资10分钟,赚取红利年。

听起来不错?

我们走吧!

我们将完全在卖方Central产品进行上市工作流程。为了达到这个目标,进入在sellercentral.amazon.com您的Amazon.com卖家账户,并转到清单>管理库存>,然后单击“编辑”旁边要优化上市。


(1)标题 ("Title")

关键字东东吧!

我在开玩笑。这是2014年使“#1畅销烧烤手套保费高耐热手套BBQ烧烤热水烫烫超级米特黑色星期五促销100%退款保证”的日子已经一去不复返了。这是几乎没有英语。

但是,我离题。

我们要的是在150个字符简洁而相应标题。

基础第一:长度。

亚马逊抑制所有目录标题中包含超过150个字符(这些事情改变,所以裸跟我,如果你正在读这篇文章在2018年,事情是不同的)。如果你不是一个产品制造销售,你的上市可能被抑制。如果是这样的话,它应该有它旁边的SellerCentral“广告资源”部分是“压抑”的徽章。如果减少的字符数限制,徽章消失,你的项目出现在搜索结果的一次。

验证您的产品是通过搜索亚马逊的关键字,看到如果你弹出索引。

还在那儿?凉。

随着中说,使用这些150个字符发挥到淋漓尽致!

让我们拿起我们的0到1000的追随者Instagram的案例研究,并假装我们是虚构的狗主只有有限责任公司和我们卖鞋的狗。

所以在这一点上,我认为我们希望在我们的房源标题我们的主要关键词是“鞋狗”。我不知道肯定这就是钱;这只是一个猜测。

OPT1

如果我们的房源标题就是“鞋狗”?这是在150个字符,所以我没事吧?

Amazon product listing optimization

亚马逊的产品优化上市

让我们比较这对完美的称号5个元素,我们用它来帮助HonestFew亚马逊卖家。

“鞋狗” = "shoes for dogs" 
[✓]在150个字符
[✓]准确地代表产品
[✓]的语法和拼写正确
[X]点击数具有良好的搜索量3个主要关键词
[X]包含我们的品牌

这是准确的,但并不需要,我们有150个字符的优势。所以,让我们前往谷歌关键字规划师,给我们的标题一些肌肉。

一个有趣的事情发生了。当我输入“鞋狗”到谷歌关键字规划工具,我看到了非常低的搜索量。就像,真的很低。每月2900搜索。

OPT3

我点击“关键字提示”选项卡。当我向下滚动,事实证明我错了有关主关键字。

这是第一。我很抱歉。对不起妈妈。

谷歌让我发现,“鞋狗”是不是有钱的地方。它实际上是“狗鞋”,在18100每月搜索量。所以,一个小支点是为了。以下是谷歌的“关键字提示”和截屏“广告组的想法。”
优化上 您的产品上市


Optimize your product listing on AmazonOPT5

对于某些这些关键字,我建造这个称号。此外,我扔在我们虚构的品牌名称,只有狗主。

“狗鞋由狗主只有 - 狗和小狗的赃物保护,在水,冬天,雪执行”

让我们把对HonestFew的5标准,这个称号:

[✓]在150个字符(这是110,所以我有更多的回旋余地,如果我需要)
[✓]准确地代表产品(买家不会在他们点击后,查找失望)
[✓]的语法和拼写正确(我用了一个连字符,并在某种程度上是有道理的,并防止它找了几个连词串关键字一起过“塞上”)
[✓]点击具有良好的搜索量(“狗鞋”,“狗和小狗防护赃物”,“水,冬,雪”)3个主要关键词
[✓]包含我们的品牌名(我没有先放这,主要的关键字应该总是先走了。它帮助我们的品牌名称中的单词“狗”搜索引擎优化亚马逊的原因,虽然)

这还差不多!

我没有的东西。它读起来就像一个句子。我可以用相同的关键字,但忽略了措辞,并迅速成为这个畸形:

“#1狗鞋小狗鞋,防护赃物的狗和小狗,小,大狗特别限量版冬季圣诞销售”

像什么?!

避免夸大其词(#1,最佳,畅销书),并使用正确的语法和拼写。搜索引擎排名在搜索结果列表,而是一个人买它。一个人!和人类不喜欢垃圾产品称号。


(2)价格 ("Price")

在卖家中央有“您的价格”,也是“销售价格”,这是你的机会,创造一个“交易”的感觉。这并不适合每一个人。如果你的产品是一个更严峻的或严重的市场,也许是价格斜杠不相称。

无论你的斜线,使它看起来可信。

$ $ 200 10〜 EW。它出什么问题了?不用了,谢谢。
$ $ 200采用175℃这是更好的。这是一个值得尊敬的产品,我也得到25 $关闭,如果我现在买的。

价格浆纱是适度良好的激励,但要确保这笔交易看起来并不没用或致电价值提出质疑。

另外,请记住,如果你正在做赠品,你要确保价格点是什么,正规,有机买方将支付。

当你刚刚起步的,最好是价格较低的项目。只要是上述盈亏平衡,这是更好地使销售比没有销售毛利率偏低的。


 

(3)照片 ("Photos")

您的标题让你找到,但你的照片让他们点击你的上市是最大的转换件。在写这篇文章的时候,亚马逊卖家有7个,他们可以使用可见的照片。

7机会卖给他们。

你是做什么?这里是神奇的分布:

+ 1主的照片。白色,产品充满画面的85%+。更多关于这下面。
白色+ 3的魅力或细节镜头。秀出曲线,轮廓,细节,质感。刺激感官,因为在人的买方不能在那里。
+ 3生活方式或利益的镜头。这些措施包括使用该产品,书面好处的人的照片,提到您的担保等。

现在,我们来的照片技术规格。谁更好地告诉你,比亚马逊本身?我引用:

TIFF(.TIF / .TIFF),JPEG(.JPEG / .JPG),GIF(.gif注意)和PNG文件(.png)格式
在任一高度或宽度至少为1000或更大的图像的像素尺寸首选
RGB或CMYK颜色模式
文件名必须包括产品标识的(亚马逊ASIN,13位ISBN,EAN,JAN或UPC),其次是一个句点和相应的文件扩展名(例如:B000123456.jpg或0237425673485.tif)
注:空格,破折号或其他字符的文件名会阻止你的形象从上网。
关于主图像:

图像必须在封面或产品的专业照片被出售。图纸或产品的说明是不允许的。
图像必须不包含无偿或混淆的其他对象。
图像必须聚焦,专业照明和拍摄或扫描,以逼真的色彩,流畅的边缘。
书籍,音乐和视频/ DVD的图像应该是正面封面,并填写图像帧的100%。宝石的情况下,宣传贴纸,和玻璃纸是不允许的。
所有其他产品应填充率为85%以上的图像帧的。
完整的产品必须在框架上。
背景必须是纯白色(RGB 255,255,255)。
图像必须不包含附加的文字,图形或插入的图像。
色情和攻击性的材料是不允许的。
并为所有额外的图像,更多的相同:

图像必须的,或属于,该产品出售。
图像必须聚焦,专业照明和拍摄或扫描,以逼真的色彩,流畅的边缘。
其他产品或对象可以帮助展示产品的使用或规模。
该产品和道具应填写为85%以上的图像帧的。
裁剪或特写照片是允许的。
背景和环境是允许的。
文本和图形示范允许。
色情和攻击性的材料是不允许的。
这是一个很大的规格。我们如何做到这一点?有了照片,你有2个选择:聘请专业或自己做。

选项1:聘请专业。

作为一个企业家,最好不要花时间学习如何成为一名摄影师。这需要时间,从你的主要目标(即销售),而别人是它比你更好,所以外包!

我有一个摄影师建议?当然! HonestFew迈克尔·戈德堡,谁需要专业的房源照片专为亚马逊卖家朋友。他在亚马逊的空间积极的,负责任的,知道亚马逊的技术规格照片的插件和奏。

你可以检查出迈克的在FBAPhoto.com工作。

选项2:自己做。

创建一个DIY灯箱,适当扩散的白光。我们建立这些中的一个在办公室和它的作品出色。这只是很高兴有超过你的照片上市的角度和构图完全控制。

此外,手机摄影是提高每一秒。有喜欢比提升了iPhone的机摄像头的自然功能摄像头+应用程序。在这一点上,移动摄影是足够的亚马逊产品清单。

当然,如果你宁愿外包有在良好的感觉。摄影是亚马逊的转换键,所以在好的照片进行投资,您就会获得长远来看更多的钱。

 


 

(4)5点资讯 ("The 5 Bullet Points")

我们是如此接近使这一销售。

买方认为根据您的标题的关键字在亚马逊您的产品。
他们点击因为你的优秀照片主要在你的清单。
他们是你上市,你的照片其余的都很好。

但他们需要一些有说服力的,所以他们开始阅读你的子弹,并要求通用买家的问题。你知道的普遍买家的问题是什么?

不要读。想想吧。

通用买家的问题是“什么在它我的?”

如果他们看重产品的感知到的利益比他们更看重自己的钱,他们就会购买。但你如何说服他们这购买的是价值超过他们的钱吗?

简单。间距基于人类的生物欲望。

这里是卖什么永恒的策略:“生命的力量8”德鲁从惠特曼的书籍Ca $ hvertising。他们是8生物编程的欲望,每个人都有。如果你在亚马逊要点及说明吸引这些,客户将促使购买,他们不一定知道为什么。他们是:

(1)生存,生活享受,延寿。

(2)食品和饮料的享受。

(3)从恐惧,痛苦和危险的自由。

(4)性伴侣。

(5)舒适的生活条件。

(6)要优越,中奖,紧跟攀比。

(7)保健和亲人的保护。

(8)社会认可。

我给你举个例子:香水和古龙水,香水身上。

真?魔术香味,你在你身上喷了$ 100一瓶水吗?这是没有必要的生存!

但是,这并不重要,因为香料工业销售使用生命力8.市场价值$ 28日十亿美元的速度递增。

香薰不出售这样的:

这种新鲜的气味的香水是在一个现代化的30毫升瓶子,省却气味其他人的喜爱。

是的,这就是它身体一样。但那些功能,不实惠!它不会在生物层面找到您。

香料销往如下:
科隆将发送甜美,性感的女孩涌向你。不要买它,如果你不能处理的关注!在短短几分钟内,你就会有其他人想知道你的秘密是什么。

在这种生物,注入的例子中我们看到:
(LF8#1)享受生活(“关注”)
(LF8#4)性伴侣(“甜美,性感的女孩”)
(LF8#6)要优越,获奖(“你的秘密”;请注意这篇文章告诉你一个秘密如何打开?)
它也不会伤害有与“在几分钟之内”这句话立竿见影的效果的承诺。

这是愚蠢的,你的想法。当然,我不会写复制这样的第一个例子。

然而,卖家95%的有功能的列表写他们的亚马逊上市,而不是诉诸生物编程的好处。

 


 

(5)的描述 ("Description")

说明必须(必须!)用生命的力量注入8为好,但我们已经介绍过了。所以,现在,我们要谈谈独有的书面说明,这是格式化的东西。

你如何打造高转换产品说明?

使用的HTML(超文本标记语言),其定义为:“用于标记的文本文件来实现字体,颜色,图形,并在万维网网页的超链接影响的标准化体系”

与HTML产品描述更容易阅读。它可以在描述中使用,但不高于要点。记住这一点。

下面是蔬菜spiralizer的列表说明的屏幕截图。这是出了名的竞争,这对于优化上市要求。我没有失望。

看看使用HTML这个美丽的产品说明!

OPT6
How to optimize Amazon product listings

而这里的另一种描述,也是从第1页搜索“菜spiralizer”的。写的很好,但它是一个文字块,因为它不使用HTML格式。

没有要点,没有粗体文字,不能有空格。只有一个街区。没有人会耐心阅读。没有进攻给卖家,当然,它看起来像一个伟大的产品。我只是在描述中的HTML方面谈论上市。
如何优化亚马逊产品列表
所以我们有一个描述,HTML,一个没有。

让我们来前者的例子,看到的文字会是什么样当卖家中心进入等。我们将使用下面的HTML代码:

<B>开始粗体文字
</ b>以停止粗体文字
<p>有关段落分隔符的开始
</ p>有关段落分隔符的结束

下面是你在亚马逊写来显示上面的截图显示的说明什么:

<P> <B>健康饮食和全新改进Brieftons 5-Blade的Spiralizer轻松创建美味的蔬菜粗粉!退款保证!</ B> </ P>

<p>如果你爱的Brieftons三刃Spiralizer,你会发现有更充分的理由要爱Brieftons 5-Blade的Spiralizer。</ P>

<p>我们解剖一个已经很棒的产品,并问自己如何能变得更好。其结果是这些集成特性的新版本,你不会在任何其他竞争产品发现:</ P>

<P>✓额外2片(超薄2毫米天使头发叶片卷曲炒刀片),共5叶片谈到满足您的所有需求spiralizing </ p>

<P>✓巧妙的可折叠设计最紧凑的储存和运输(对旅行特别有用)</ P>

<P>✓(而不是能容易折断弱塑料手柄向前)增强,重型,不锈钢手柄向前。这是你一定要在你的spiralizer看到,如果你想让它持续超过数月的东西。</ P>

<P> <B>您可以用一套完整的5叶片做些什么?</ B> </ P>

<P>天使头发刀片2毫米超薄面</ P>

<P> 3毫米宽的面条细粉碎刀片</ P>

<P>适用于6MM宽面条粗,叶片脱落</ p>

<p>有关带状面条平刀</ P>

<P>卷毛炒刀片10mm宽×6毫米厚的炸薯条</ P>

<P>无论是做配菜把你的晚餐盘成一个美食的喜悦,准备最美丽的沙拉哇你的客人,做一个健康的生食面食或新鲜土豆片,你可以做到这一切。</ P>

<P> <B>说明和3独家秘方Brieftons电子书包括让你开始瞬间。</ B> </ P>

<p>我们的保证就是我们说的是。如果你不与您的购买满意,请与我们联系获得全额退款。</ P>

<P> <B>对于心态在买你的spiralizer最大限度和平,认为Brieftons,并选择Brieftons 5-Blade的Spiralizer吧!</ B> </ P>

Spiraltastic。

它甚至还带有一点点的行动呼吁,即结束“选择Brieftons 5-Blade的Spiralizer吧!”与此相比,只是“选择Brieftons 5-Blade的Spiralizer”,你会明白的“现在”的力量。这是一个有点Eckhart Tolle的双关语为那些谁是这样的倾向。



(6)搜索条款 ("Search Terms")

在卖家中央,去你的清单,然后编辑>“关键字”标签。你会看到这样的事情。每个文本框有50个字符的限制。使用所有空间。这是客户不可见的,所以要坚果。

优化亚马逊后端关键字

不要使用关键字,你已经列入称号。重复的话是多余的,不授予您任何额外的电源排序。

在后端关键词将强大的搜索词并没有完全晋级(或没有意义)的上市。看看这些2个免费关键字查找资源:谷歌关键字规划工具和keywordtool.io。

Optimize backend keywords on Amazon

 


 

(7)关键字,竞价排名

你运行亚马逊的付费点击?你应该!

除了让你自己的方式来购买第1页,PPC具有积极的副作用:上市优化。

通过广告去。寻找你的关键字必须在25%以下的ACOS,看看你是否能解决它们到上市的标题,描述,标题和后端关键字。

这是基于对卓有成效的关键字时提高你上市的艺术。多么美丽是什么?


(8)FULFILLMENT

使用FBA(亚马逊达到的),而不是FBM(由商户达到的)。

除了处理你的航运和最客户服务,使用FBA让你瞬间资格总理2天送货。另外,还有口语化的证据表明,亚马逊有利于在搜索结果FBA-实现上市。而他们为什么不?他们增加收入这种方式!

我们对如何使用亚马逊FBA空气,如果你需要出货的完整指南。


(9)点评

想象一下,你是一个亚马逊的购物者。你在市场上的华夫饼干制造商。

搜索“华夫饼干制造商”,并浏览1页上你会在第一行看这二人。

如何优化你的亚马逊上市

这些产品具有相似的外形,4.5 / 5星级平均,亚马逊等,但一有2762条,而其竞争对手拥有437作为客户,你觉得哪一个更好左右?

评论是社会的证明。这意味着,其他人都买了它(如果星级还是不错的,他们喜欢呢!)。这是受欢迎的。这是一个更安全的选择。它已经久经考验。事实上,虽然是比较贵的Presto的华夫饼制造商正在使更多的销售。

千万不要玩“竞相杀价”价格博弈。相反,使用HonestFew得到的评价,创造社会证明,并永久性地提高你的转化率。我们帮助卖家对他们的关键字达到第1页一贯的,我们能为你做的一样。

我们希望您能喜欢我们如何优化你的亚马逊上市的文章。如果您有任何疑问,欢迎随时HonestFewCo在Skype上伸手。

 

How to optimize your Amazon listing

 


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Amazon sues sellers for Amazon fake reviews | Amazon FBA June 2016

Amazon sues sellers for Amazon fake reviews | June 2016

We at HonestFew will always keep you updated on what’s going on in the world of Amazon reviews since we’re becoming the Yelp of Amazon.

And in the news this week, Amazon has demonstrated its zero-tolerance policy on fake reviews by suing 3 Amazon sellers, as reported by TechCrunch. Now, Amazon has sued fake reviewers in the past, but this is the first time they’ve taken legal action against sellers.

What did these 3 sellers do to warrant this?

Well, Amazon claims that they made fake reviewer accounts and positively reviewed their own products, fabricating roughly 30–45% of their total review base.

If Amazon wins the case, the sellers will be banned from Amazon, return their profits, and pay Amazon’s legal fees plus $25,000 in damages.

What can we to learn from this?

There are 3 distinct things:

  1. If you have (even a slight) financial interest in it, don’t review it.
    Don’t review your products or competing products. This seems like an obvious infraction, but that’s what this legal case is based on. It directly violates this clause from the Amazon Review Creation Guidelines:

“ We do not permit artists, authors, developers, manufacturers, publishers, sellers or vendors to write Customer Reviews for their own products or services.”

And moreover, you shouldn’t ask for people in your network to leave reviews either, as they’ll probably be biased too. This is from Amazon’s article “About Customer Reviews”:

“ If you have a direct or indirect financial interest in a product, or perceived to have a close personal relationship with its author or artist, we’ll likely remove your review.”

2. When in doubt, ask: ‘does this help Amazon customers?’
The north star is, and always will be, providing value for customers. Amazon says the goal of reviews is:

“[To] capture all the energy and enthusiasm (both favorable and critical) that customers have about a product. Customer Reviews help customers learn more about the product or genre, hear the reasons behind your star rating, and ultimately decide if this is the right product for them or not.”

It’s perfectly fine to sell products for review, but you need to create an environment, like HonestFew’s platform, that welcomes both positive and negative feedback. From Amazon Review Creation Guidelines:

“We do not permit reviews […] that are posted in exchange for compensation of any kind. The sole exception to this rule is when a free or discounted copy of a physical product is provided to a customer up front […] you must clearly state that you welcome both positive and negative feedback.”

 

We built HonestFew to simply facilitate this process.

We built a platform for you to sell your Amazon products to a community of reviewers, who will buy and honestly review it. I’m really proud of what we’ve built, and would like to recommend our service to you.

3. Expect algorithmic changes.
Amazon has 2.5 million third-party sellers shipping over 2 billion items annually. In 2015, Business Insider reported that third party sellers account for 83% of products sold on Amazon. At this scale, Amazon doesn’t have time to sue every seller using blackhat tactics. But at the same time, it’s crucial to preserve the integrity of Amazon’s marketplace.

So what’s the scalable solution to review pollution?

I imagine that Amazon will tweak its algorithm around reviews (i.e. the set of programmed rules on Amazon that dictate how reviews show up, and how much weight each is given).

In the coming months…

> “Most Helpful” reviews (which often happen to be video or photo reviews; check out the top customer reviews on this makeup sponge) will continue to surface at the top of listings.


> A product’s ranking out of 5 stars will be weighted in favor of reviews that are insightful and real. For example, a review that comes from off-platform (i.e. Amazon can’t link the review to a customer purchase) that just says “Great product!” with 5-stars will influence the overall star rating less than a longer, insightful review from a product that was purchased on-platform

Historically, the 5-star rating was an average of all published reviews. I think that’s going to change for the better.

Taking all this into account, reviews are a main driver in getting more sales. And together, we just explored how to get them in light of Amazon’s (quite warranted) actions against blackhat tactics:

> If you have a financial interest in it, don’t review it
> When soliciting reviews, don’t offer compensation other than a free copy of the product; state that you’re open to both positive and negative feedback; and make sure reviewer disclaimers are written
> Adjust to the coming algorithmic changes with an emphasis on reviews that are helpful to Amazon shoppers

And hey, if you’re looking for a partner to navigate the marketplace with, we can help.

HonestFew is a platform that connects Amazon sellers with reviewers in an open way that benefits you, Amazon shoppers, and Amazon itself. So if you need reviews, reach out by phone or email.

We hope you enjoyed our article about Amazon suing sellers for Amazon fake reviews. I’ll see you in the next one.


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How to get Amazon reviews for Vendor Central sellers (companies who wholesale to Amazon)

Are you an Amazon Vendor Central Seller?

Not sure? I’ll explain.

Amazon allows 3rd parties (both individuals and companies) to sell products on their site (or, “sites” as it were), and has 3 different fulfillment methods for doing so:

 

1. Fulfilled by Merchant Sellers
The responsibility is all on you, the merchant.

You post your item on Amazon, someone buys, and you ship it to them from your location. Your involvement is high, Amazon’s involvement is low.

2. Fulfilled by Amazon Sellers
The responsibility is shared.

You create a listing on Amazon, send Amazon your inventory before the fact, they act as a storehouse for it, someone buys, and Amazon ships it to them. Your involvement is moderate, Amazon’s involvement is moderate. A lot of HonestFew’s clients are FBA, because you get full control over your listing while Amazon handles warehousing, shipping logistics, and most customer service. FBA sellers use an interface called Seller Central, which we know inside and out.

3. Vendor Central Sellers
The responsibility is Amazon’s.

You sell your product to Amazon on a wholesale basis, and they post it to the site and ship it. Your involvement is low, Amazon’s involvement is high.

Let’s say we’re a fitness company that wholesales ab wheels to Amazon. So, we’re a Vendor Central seller.

Here’s our listing.

 

Our Vendor Central designation is evident by looking at the fulfillment details on the listing. It says “Ships from and sold by Amazon.com”.

Whereas a product sold independently by another company using Amazon Seller Central says “Sold by [Brand Name] and Fulfilled by Amazon”. F-B-A.

 -

Sure, being a Vendor Central seller is low maintenance. We’re wholesaling to Amazon, and that’s about it. I’ll see you at the beach. But there’s one problem: you can’t control how your product is marketed on Amazon.

Meanwhile, Amazon FBA sellers like our ab wheel competitor Elite Sportz can solicit new product reviews, have special sales, optimize their listings, talk to customers, and run pay-per-click advertising. Eventually, they could take our market share, and we don’t want that to happen.

So as a Vendor Central seller, fun’s over.

Or is it?

Actually, no.

Now that I’ve provided some context, I’ll provide specific steps on how Vendor Central Sellers can actively increase Amazon sales.

Here’s the executive-level summary:

Selling more ab wheels on Amazon.com is achieved by selling products at a discount to product reviewers.

This increases sales in 2 ways:

(1) Sales = higher keyword ranking = more $
Like Google, Amazon is a search engine: a product-specific search engine. When our ab wheel gets more sales, it tells Amazon’s ranking algorithm to place it higher in search results. Soliciting extra sales, like on HonestFew’s platform, will earn us more organic sales. Here’s what an algorithm is, in simple terms:

 

(2) Reviews = better conversion rate = more $
And, since we’re selling to designated product reviewers instead of just regular customers, we also increase the number of reviews on our ab wheel. More often than not, customers make decisions based on what other people are doing. And Reviews are that social proof. If you take a look at the keyword search “ab wheel”, it’s pretty clear that you’re going to choose our wheel (Perfect Fitness Ab Carver Pro) because we have the most reviews (3000+), and therefore appear the most popular. We’re going to make more money, even as the most expensive option.

That sounds great, but as a Vendor Central brand, we can’t just go out and solicit product sales and honest reviews…

…until now.

Here’s how to increase sales on your listing in 8 steps, start to finish:

  1. Find a partner with a Seller Central account.
    We, the Vendor Central seller, find a trusted party with an Amazon Seller Central account. I’m going to call this person “Partner”. HonestFew can do this for you if you’re interested. That’s why I put our phone number and email here, in case you need us: 1-855-707-2395 and hello@honestfew.com.
  2. Add the product via Seller Central.
    The Partner indicates to Amazon’s system that they would like to sell our ab wheel as well. This is done in Seller Central by adding the ASIN (Amazon’s identifying code for the product) of the ab wheel to the inventory of the Partner’s seller account.

3. Partner lists our product for sale.
Partner creates an Amazon listing for the ab roller from their Seller Central Account. This includes things like availability and price. Note: this isn’t a “new” Amazon listing. The Partner is becoming an alternative seller of the product for the same listing. Then, the Partner is going to sell products on our behalf (which is how we’ll control the sales and reviews of our product). Not sure how that’s going to work? Let’s continue.

4. Locations & labels.
Every product that’s shipped to Amazon using FBA (Fulfillment by Amazon) needs 2 things: labels (both individual labels on each package and labels on the shipping boxes) and a pre-determined warehouse location. The Partner generates the locations and labels in the Amazon Seller Central shipping workflow and sends them to us.

5. We ship to Amazon.
According to the locations and labels generated by Amazon in Step 4, we label our ab wheel packages and ship to the Amazon warehouse locations. And in about a week (allow time for shipping and processing), the inventory will arrive at the fulfillment center and populate in our Partner’s Seller Central account.

6. Partner sells products for review.
Our item is in stock in the Partner’s Seller Central account. Great. The Partner generates single use claim codes in Seller Central (which are basically like unique, one-time use coupon codes on any e-commerce site), and uses them to sell our ab wheels to product reviewers at a discount. This is HonestFew’s core service and we also have a professional Seller Central account, so it makes sense that we play “Partner” in this scenario.

7. Reconcile the fees.
Important nuance: when an FBA seller (i.e. our Partner, who is using Seller Central) sells products on Amazon, Amazon charges fees. Using a tool called the FBA Revenue Calculator, the Partner can discern exactly how much money we’ll lose or gain for each transaction.

For example, if I input that I want to sell the ab wheel to reviewers at a discounted price of $1.99, it shows me that I’ll lose close to $5.

But, if I were to sell the ab wheel to reviewers at $7, I am basically at break-even per unit. With this in mind, the Partner using Seller Central will accrue a balance. If the balance is negative, we reimburse the Partner for the loss. If the balance is positive, the Partner pays the profit to us, the brand.

8. Make more money.
The goal of selling to reviewers is not to make a profit per unit short-term. Rather, the increase in sales and reviews increases our visibility (more sales = better ranking) and conversion rate (more social proof = more sales), and we make the money back through organic sales in the coming weeks, months, and years. After all, review count is permanent.

 Invest short term, make money long term.

And that’s the strategy that we successfully implement at HonestFew every day. We’ve successfully launched thousands of products, and would be happy to work with you as well.

We can take care of everything, from being your Seller Central partner, to helping you sell your product to reviewers, to when you get your ROI: your strategic partner every step of the way.

So I hope this was useful in achieving your goals. That was "How to get Amazon reviews for Vendor Central sellers".


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Top 10 cheapest pieces of summer patio furniture on Amazon

It’s summertime 2016! And that means it’s time to spice up your outdoor area (whether its a balcony, patio, backyard, or poolside). So, we went out and found the most cost-effective products for sale on Amazon right now that you can buy, starting at as low as $5.99.

So, let’s get into it shall we?

  1. G & F $5.99 http://www.amazon.com/dp/B007NKDL38  
    This delightful bistro set has a rustic touch and whimsical black detailing.
  2. Quantum Imports $8.75 http://www.amazon.com/dp/B000F26SNG  
    Strap to a beach umbrella, picnic umbrella, canopy etc. to light up your patio table. Looks awesome, and super practical for those late-night chats.
  3. innotree $12.99 http://www.amazon.com/dp/B018S01Z1Q  
    Continuing the light fee, this string of fairy lights is trending and adds a touch of magic to the yard. Stretch them out across the balcony, and welcome summer with open arms.
  4. INST $14.88 http://www.amazon.com/dp/B00KGOCRLA  
    Like our fairy lights in #3, but interestingly these things are solar powered, coming with a solar strip attachment. Sustainable and neat.
  5. SwiftlyDone $15.22 http://www.amazon.com/dp/B00EGFKOZ6
    And on the solar theme, SwiftlyDone brings the world a peel-and-stick solar light to make walkways and porches safer at night. Thanks, guys.
  6. Adams Manufacturing $14.99 http://www.amazon.com/dp/B000I4D64U
    A rustic quick-fold side table available in over 10 quirky colors. So no matter what your color scheme is, I’m pretty sure Adams is going to have something for you.
  7. GDEALER $15.99 http://www.amazon.com/dp/B013JOPNSC
    Tearsdrop-shape and very (very) multicolored lights aren’t for everyone, but if you’re into the sweet and whimsical look, you’ll love these. I can imagine these being really cute for kids rooms, as well.
  8. TaoTronics $17.99 http://www.amazon.com/dp/B00GUDMO78
    Fairy lights, continued.
  9. Garden Creations $19.47 http://www.amazon.com/dp/B002X8X8UG
    Seems like solar lights are dominating the charts this season. These are the ones that you stick into the ground along a winding path to the solid-oak front door of your country estate, if you know what I mean.

10. 2x4 Basics $21.47 http://www.amazon.com/dp/B000BDG7UI
The parts to build your own table (that’s why it’s called the “AnySize” table) out of 2x4s, or really any size planks you’ve got lying around. You have planks lying around, right?


So that’s the round-up! Hey, do me a favor and leave a comment on which patio piece is your favorite. See you in the next one.


Amazon Seller Central Tutorial | Complete How To & Walkthrough (Video)

If you're just getting started in selling on Amazon FBA, this definitely Amazon Seller Central Tutorial will help you understand the platform much better. This one's for the newly initiated.  If you're an experienced seller, this probably won't help you much. We hope you enjoyed our Amazon Seller Central Tutorial, thank you for reading!

Here's what we cover in this video Amazon Seller Central tutorial:

> Header: all of the main functions.
> Dashboard Widgets: each Seller Central widget and its function.
> Each page of Seller Central: where all the headers lead, and what they're used for.

Or, do you sell using Amazon Vendor Central? We've got you covered, too.


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Top 7 cheapest Waffle Irons for sale on Amazon.com right now

There’s something heavenly about fluffy, straight-from-the-baker waffles. And if you eat out (say, at your favorite breakfast place) you might find yourself paying $10 for them. But not anymore. We scrubbed the pages of Amazon for the best deals on waffle irons for this month (May 2016), sorted and ranked for you.

Let us know what you think in the comments section.

  1. Oster - $17.36
    Your classic compact stainless steel number.
    http://www.amazon.com/dp/B00A1MEP6M


2. Proctor Silex - $18.99
Simple, clean, white plastic body.
http://www.amazon.com/dp/B00JR5AAWW

3. Hamilton Beach - $19.29
Makes 2 waffles instead of 1 (the other two previous models only do 1), for twice the efficiency. Plus, Hamilton Beach exclusively deals with this sort of appliance.
http://www.amazon.com/dp/B003HL1JZO

4. Applica - $26.49
This is actually a Black and Decker number. I think you’ll be rather pleased.
http://www.amazon.com/dp/B0051T8QMY

5. Hamilton Beach - $28.99
http://www.amazon.com/dp/B005F4YP9I

6. Cuisinart - $29.95
Yes, it’s more expensive but it also makes not 1, not 2… but 4 waffles! So for what it’s worth, it’s quite the time-saver especially if you’re looking to make a ton of waffles for family and friends.
http://www.amazon.com/dp/B00006JKZN

7. Oster (again) - $29.99
The difference is that this one is ceramic, as opposed to the stainless steel version above. I included it to give some representation to the ceramics.
http://www.amazon.com/dp/B00LHRHBHK


Best books for entrepreneurs

Whether you’re starting a new venture or in need of a touch-up, here are 10 excellent reads (all available on Amazon) to get you going:

1. Think & Grow Rich by Napoleon Hill
http://www.amazon.com/Think-Grow-Rich-Napoleon-Hill/dp/1532876556
A classic to put you in the proper mindset for business: to get what you want, pick a destination and work relentlessly to that end. Hill had unprecedented access to all the millionaires and billionaires of his age, and the resulting text is fantastic.

  1. How to Win Friens and Influence People by Dale Carnegie
    http://www.amazon.com/How-Win-Friends-Influence-People/dp/0671027034
    How do you take your interpersonal skills to the next level? Use honey instead of vinegar.

    3.  The Millionaire Fastlane by MJ Demarco
    http://www.amazon.com/Millionaire-Fastlane-Crack-Wealth-Lifetime/dp/0984358102/
    A gritty, real, and personal account of one man’s journey from $0 to millions. Partly autobiographical, with general business lessons throughout.

    4. The Four Hour Work Week by Tim Ferriss
    http://www.amazon.com/4-Hour-Workweek-Escape-Live-Anywhere/dp/0307465357/
    As Tim says: “what would this look like if it were easy?” In the spirit of his beloved Pareto principle, Ferriss teaches you to find the 20% of activities that are creating 80% of the results. PSA: you need to work extremely hard before you ever reach a 4-hour work week.

    5. The Slight Edge by Jeff Olson
    http://www.amazon.com/Slight-Edge-Turning-Disciplines-Happiness/dp/1626340463/
    A look at how to use the compound effect (exponential growth over time) in your business for massive results.

    6. The One Thing by Gary Keller
    http://www.amazon.com/ONE-Thing-Surprisingly-Extraordinary-Results/dp/1885167776
    A look at how to become more productive. Namely, keep asking yourself this question: what is the one thing that, by doing it, will make everything else easier or unnecessary?

    7. Your Money or Your Life by Vicki Robin
    http://www.amazon.com/Your-Money-Life-Transforming-Relationship/dp/0143115766
    Learn how to manage your money like your life depends on it… because it kind of does! This book gives you an easy system for tracking all spending and earning, and transforms how you manage your wealth.

    8. The Alchemist by Paolo Coehlo
    http://www.amazon.com/Alchemist-Paulo-Coelho/dp/0062315005
    This isn’t a “business” book in the same way the others are. It’s not tactical instruction. Instead, it’s a short story of a Spanish shepherd named Santiago, and his quest to realize his own “personal legend.”

    9. Awaken the Giant Within by Tony Robbins
    http://www.amazon.com/Awaken-Giant-Within-Immediate-Emotional/dp/0671791540
    A full crash-course in what it really means to think positively. How to change your beliefs, how to frame situations in a positive light, and how to manage your “state” to get better results in life and at work.

    10. Influence by Robert Cialdini
    http://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/006124189X
    Learn the basic tactics of human persuasion such as reciprocity, small initial commitments, and social proof.

So that’s my list! If you read something else that you really like as well, leave a comment about it. This is by no means an exhaustive list, and I’d like to learn from you in the same way that you learn from me every now and then. So, comment away!

Even if they’re not strictly business books (you’ll notice that I put Coehlo’s The Alchemist on here), I’d still love to hear about them. In fact, out of the genre is appreciated.
All the best, and I’ll see you in the next one.


Top 17 iPhone 6S Plus Cases on Amazon (all under $10)

Did you know…

Sellers on Amazon will often drop their prices temporarily to encourage some organic sales? Let’s help them out a little bit, shall we?

These iPhone 6s Plus cases are discounted for everyone, and we found and ranked them for you in order of price! You’re welcome. Now, go out and get a brand new shiny case.

Let us know what you think in the comments section.

  1. Geekmart $1.59 http://www.amazon.com/dp/B01C43BWFC  
    Pink cherryblossoms. How can you go wrong? This is definitely a case (pun intended) of a company artificially dropping their price and going for it. Take advantage if you like this design!
  2. Lookatool $1.59 http://www.amazon.com/dp/B015803986  
  3. This reminds me of a peacock. Either that, or a mandala design in one of those adult coloring books that are all the rage these days.
  4. Shensee $1.70 http://www.amazon.com/dp/B015SMDSJE  
    Alright, this is straight-up gorgeous. The henna-inspired case will induce those jealous stares while you’re on the phone. Be prepared.
  5. Anuck $6.99 http://www.amazon.com/dp/B018FJHWL2  
  6. AILUN $6.99 http://www.amazon.com/dp/B015H85TY6  
  7. AILUN $6.99 http://www.amazon.com/dp/B015H8VCBA
  8. Lumsing $6.99 http://www.amazon.com/dp/B00VHWLUYU  
  9. Pvendor $7.59 http://www.amazon.com/dp/B014M89MCM  
  10. LOEV $7.99 http://www.amazon.com/dp/B0183GJN78  
  11. BAISRKE $7.99 http://www.amazon.com/dp/B016AG5BB0  
  12. ayumini $7.99 http://www.amazon.com/dp/B01FSJVF7E
  13. Arae $8.99 http://www.amazon.com/dp/B01C6KPEWA  
  14. Moleboxes $9.99 http://www.amazon.com/dp/B019Q3DLC0  
  15. Ringke $9.99 http://www.amazon.com/dp/B010QYKIBK

So there you go! That’s the round-up. Is there a case that I missed (that’s both cheap and fashionable), that you picked up recently? I’d like to hear about it!

And 3 honorable mentions go to gomyc, CASELAND, and NSSTAR for coming in at under $10 and providing some serious value to Amazon customers, which we’re happy to broadcast out to you.

  1. gomyc $9.99 http://www.amazon.com/dp/B01FRXD8OY  
  2. CASELAND $9.99 http://www.amazon.com/dp/B01BY15I3M
  3. NSSTAR $9.99 http://www.amazon.com/dp/B01AG9FV0S