Contagious: Why Things Catch On

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I'm Jonah Berger, it's nice to meet you!


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Why you'll love my book


Here are some of the best things about my book that I think you'll really enjoy.

Why do some things catch on?
This book reveals the secret science behind word-of-mouth and social transmission.
If you’ve ever wondered why certain stories get shared, brands get more word of mouth, or videos go viral, this talk will explain why, and show how to leverage these ideas to craft contagious content.
Why do people talk about certain products and ideas more than others?
Discover how six basic principles drive all sorts of things to become popular.

Jonah Berger is a Professor at the Wharton School at the University of Pennsylvania and a world-renowned expert on word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors catch on. He has published dozens of articles in top‐tier academic journals, teaches Wharton’s highest rated online course, and popular accounts of his work often appear in places like The New York Times, Wall Street Journal, and Harvard Business Review. Berger is the bestselling author of multiple books including Contagious: Why Things Catch On (hundreds of thousands of copies are in print in over 30 languages) and Invisible Influence: The Hidden Forces that Shape Behavior.

For more details see: jonahberger.com

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